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Web portal
A web portal is a web site that provides a starting point, a gateway, or
portal, to other resources on the Internet or Intranet. The building blocks
of portals are portlets. Portals typically provide personalization
capabilities to their users. Open Directory requires that sites listed as a
"portal" contain these features:
* Search Engine/Directory
* E-Mail Accounts
* News
* Sports and Weather
'Mega' Web Portals provide a broad range of features, services, content and
commercial partnerships. Examples include: http://yahoo.com,
http://my.netscape.com, and http://my.oracle.com.
'Vertical', or 'Niche', Web Portals focus on a specialized audience and/or
topic, and provide features like search engines, discussions, and
directories. Examples include:
* http://searchbug.com
* http://hindustanlink.com
* http://inlet.org
In the late 1990s, the web portal was a hot commodity. After the rapid
diffusion of web browsers in the mid 1990s, many companies tried to build or
acquire a portal, in order to have a piece of Internet market. Web portal
gained a special attention because it was, for many users, the starting
point of their web browser. Netscape Netcenter became a part of America
Online, the Walt Disney Company launched Go.com, and Excite became a part of
AT&T during the late 1990s. Lycos was said to be a good target for other
media companies such as CBS.
Many of the portals started initially as either Internet directories
(notably Yahoo!) and/or search engines (Excite, Lycos, Altavista, infoseek,
and HotBot among the old ones). The expansion of service provision occurred
as a strategy to secure the user-base and lengthen the time a user stays on
the portal. Services which require user registrations such as free email,
customization features, chatrooms were considered to enhance repeat use of
the portal. Game, chat, email, news, and other services also tend to make
users' stay longer, thereby increase the advertisement revenue.
In the early 2000s, a major industry shift in web portal focus has been the
corporate intranet portal, or "enterprise web". Where expecting millions of
unaffiliated users to return to a public web portal has been something of a
mediocre financial success, using a private web portal to unite the web
communications and thinking inside a large corporation has begun to be seen
by many as both a labor-saving and a money-saving technology. Most
enterprise portals provide single sign-on capabilities to their users. Some
corporate analysts have predicted that corporate intranet web portal
spending will be one of the top 5 areas for growth in the internet
technologies sector during the first decade of the 21st century.
The widely recognized market-share leader in intranet web portal software is
Plumtree Software. Other corporate portal vendors include IBM, Microsoft,
Oracle, CommNav, and SAP.
This content from Wikipedia is licensed under the GNU Free Documentation License.
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